New Asia Publishing House Ltd was founded in 1967 and has since been a well-respected
staple force in the Hong Kong education publishing industry, especially
in the primary school sector.
In the late 1970’s, an English supplementary titled ‘New English Exercises
and Tests’ boosted our brand name and laid the foundation stone for our
later growth. The series sold 500,000 copies annually for successive number
number of ISBN’s on our current booklist is over 2000, enjoying significant
and increasing market share in primary Maths, General Studies, Chinese
Language and various other supplementary publications in printed and electronic
1996, our three main primary products General Studies, Chinese
Language and Maths became one of the best-sellers in their respective
markets after their first publications.
1997, we co-published two sets of Putonghua textbooks in collaboration
with Guangdong Education Publishing House (廣東教育出版社) for
both primary and junior secondary schools. These were the first
joint textbook publications by a mainland and Hong Kong publishers
in Hong Kong.
1999, one of our children’s book ‘I Still Got One Leg’ was
voted as one of the ten best books of the year in Hong Kong.
2000, NAP set up a subsidiary in Singapore to produce CD-ROMs
to embrace the ‘IT in Education’ initiative launched by the
then Education Department of the HKSAR.
2001, NAP published its first secondary school textbooks – Chinese
Language, which consisted of 27 thematically grouped titles. Another
title: Business Communication & Word Processing captured nearly
100% of the school market having that subject.
2002, the Singapore publicly listed company – Popular Holdings
Ltd took a 1/3 stake in the company. It sold its shareholdings
back to the present shareholders in 2009 on friendly terms.
2003, we set up a joint venture company: Macmillan New Asia Publishers
Ltd. (MNA) with Macmillan Publishers (HK) Ltd and ventured in
earnest into the secondary market. In the first year textbooks
in Chemistry, Physics and History subjects were published, all
have Chinese and English versions.
Part of a Forest
2010 is the most significant year in the Company’s history when its business
merges into the Times Publishing Group’s (TPL) Hong Kong businesses.
TPL is a major international publishing group based in Singapore, with
publishing businesses in Southeast Asia, America and the Middle East.
The integration is designed to streamline and fortify the Company and
its Hong Kong subsidiary Manhattan•Marshall Cavendish Education
in preparation for the new challenges of the rapidly changing needs of
the 21st century education and publishing trends. In April, 2010, NAP
relocates to a new and expanded office in North Point, H.K.
Through our ‘On-line Education Resources Centre’, which is continuously
being updated, teachers and students are able to access a comprehensive
range of resource materials and tools for both teaching and learning in
Chinese, as well as, in English for Maths and General Studies. By logging
onto our website – www.newasiabooks.com, teachers can freely download
reference materials, photos, drawings, question banks, Powerpoints and
other electronic teaching tools or software. It also provides links to
other useful and relevant websites.
up the Tree
Electronic books and ‘e-learning’ are the two main focuses of NAP’s
future development. The objective is to help students to achieve self-learning
through computer and web based assistance. All our textbooks and most
supplementary materials are now produced in both printed and electronic
The staff of New Asia Publishing House Ltd, many have been with the Company
for more than 10 years, are firmly dedicated to providing the Hong Kong
education community with quality educational products, supported by advanced
technological support and backed by comprehensive after-sale services.
This has been our mission in the past 43 years and will be our mission
in the future, now with the strong backing of the Times Publishing Group
Block C, Seaview Estate,2-8 Watson Road, North Point, H.K.
New Asia Publishing House Ltd. 2010